- Reasons for continuing in Tachikawa -
"Why Tachikawa?"
I've been asked this question many times.
I wish they would do it more in the city center.
That may well be true.
Restaurants that serve game meat tend to stand out more in Minato Ward and Daikanyama.
With a unit price of 12,000 yen, customers will naturally flock to the store.
Still, I continue in Tachikawa.
1. It's in a residential area, not in the city center.
Tachikawa is not a "destination" but a "living area."
There are large commercial facilities in front of the station,
A short walk brings you to a residential area.
Families, people coming home from work,
Young people returning from a drinking party.
In this town,
Game meat is something out of the ordinary.
But I want to experience this extraordinary
I wanted to put it in my life.
It's not a dish for special people,
People in their 30s and 40s who are working normally
A place where you can stand up a little straighter.
That was Tachikawa.
2. The weight of a unit price of 12,000 yen
To be honest,
It's not easy to get an average customer spend of 12,000 yen in Tachikawa.
It's not full every night.
The supply is unstable.
Wine stocks are stagnant.
"How about something more casual?"
"What if we lowered the price?"
I've been told that before.
But I didn't lower it.
The reason is simple.
Because I didn't want to lie.
The life that came from the mountains,
Through the treatment plant,
Carefully put on the fire,
Pair with wine.
In that process,
I didn't want to sell myself short.
3. Tachikawa's customers are actually intelligent
It may be surprising, but
Tachikawa's customers are "honest" and "intelligent."
Ask carefully about things you don't understand.
Listen to the wine story to the end.
"Hmm," I say, ordering another drink.
There are fewer familiar faces than in the city center.
However, they have a strong desire to learn.
That's what feels good.
Here,
Talking about wine is not a good way to gain power.
Knowledge becomes conversation.
I think that's the nature of this city.
4. Why not do it in the city?
If you do it in the city center,
The average customer spending could be increased further.
However, I don't want to be just a cutting-edge specialty store.
I
We want to be a specialty store that is closely connected to people's lives .
I work in Tachikawa,
Living in Tachikawa,
People who eat out in Tachikawa
When you think, "I'll indulge a little today,"
A store that you will remember.
That's enough.
5. Distance from the mountains
There is another reason.
Tachikawa is
Close to the mountains.
Okutama is about an hour away by car.
The reality of distribution and the faces of hunters
It's not a far-fetched story.
A town located "between" the mountains and the city.
That sense of distance,
It's just right for game.
In urban areas, what is considered a "concept" is
Here it becomes a "continuous reality."
I want to cherish that distance.
6. Keep going
It's harder to keep a restaurant running than it is to start one.
rent.
Labor costs.
Cost price.
Instability of supply.
And my physical strength.
The reason why I continue is
It's not flashy.
one day,
A regular customer said:
"Because of this place, eating out in Tachikawa has become even more enjoyable."
That one word was enough.
7. The strength of not being popular
Game meat is not popular in Tachikawa.
But because it's not popular,
Not consumed.
Slowly,
Little by little,
It is understood.
It's not flashy.
But I think it's something that will continue for a long time.
Conclusion
The reason for continuing in Tachikawa is
It's not a just cause.
just,
Because there are people who come here.
Because there are people who will listen to me talk about wine.
Looking for a slightly luxurious night?
There's someone who will open the door for you.
That's all I need.